The Americana Foundation
The Americana Foundation brand redesign, led by Capik Creative, refreshed its brand identity, website, and print materials to better reflect its mission. The Americana Foundation brand redesign aligns with the organization's dedication to preserving history, supporting sustainable agriculture, and advancing community welfare in Michigan. It champions early American art and history while investing in education, healthcare, and economic opportunities. Through strategic partnerships, the Americana Foundation brand redesign strengthens its ability to foster equity and prosperity, creating a brighter future for Michigan communities.
Mission
Capik Creative partnered with the Americana Foundation to modernize its brand, print materials, and website. Inspired by 18th- and 19th-century colonial American design and nature, we crafted a refreshed visual identity that aligns with the foundation’s mission. The goal was to create an engaging and inclusive representation of its work.
Results
Capik Creative’s redesign transformed the Americana Foundation’s brand presence. The updated website features community-driven imagery and a more inclusive portrayal of its initiatives. Drawing inspiration from contemporary foundation websites, the design balances modern aesthetics with the foundation’s historical essence. This revitalized digital presence strengthens its ability to communicate its impact and mission effectively.