The Americana Foundation
The Americana Foundation, guided by the visionary ideals of its founders, Adolph and Ginger Meyer, has been a steadfast supporter of sustainable agriculture, community food systems, and the preservation of Michigan's natural resources for over four decades. As an independent philanthropic organization, it is driven by a commitment to social welfare and community well-being in its home state. The foundation's focus extends beyond traditional philanthropy to embrace an inclusive narrative of early American art and history, ensuring that diverse voices and perspectives are represented in the cultural heritage.
At the heart of its mission is a dedication to advancing initiatives that address critical issues facing Michigan communities, including education, healthcare, economic development, and cultural enrichment. Through strategic investments and collaborative partnerships, the Americana Foundation works tirelessly to improve the quality of life for individuals and families across the state. By promoting equity, fostering opportunity, and striving for prosperity for all, it aims to create a brighter future for Michigan, where every person has the chance to thrive.
Mission
Capik Creative partnered with the Americana Foundation to revitalize their entire brand identity, graphics, print materials, and web presence. Collaborating closely with the foundation, we assessed color schemes and styles, drawing inspiration from 18th and 19th-century high-style colonial American furniture, as well as nature. Through this partnership, we aimed to create a visually engaging and inclusive representation of the foundation's mission and values, aligning with their commitment to community-focused initiatives.
Results
The redesign efforts led by Capik Creative addressed critical feedback received about the foundation's presence, ensuring that the new design better reflects the Americana Foundation's core values and diverse range of supported initiatives. By incorporating images that highlight community engagement and a broader representation of supported programs, the redesigned website now provides a more accurate and inclusive portrayal of the foundation's impactful work. Drawing inspiration from contemporary foundation websites, the new design strikes a balance between modern aesthetics and the foundation's unique identity. Through this partnership, the Americana Foundation's outward presence has been transformed to better resonate with stakeholders and effectively communicate its mission of advancing social welfare and community well-being in Michigan.