Empowering Communities Through Philanthropy
Creating Opportunities, Inspiring Change
Capik Creative played a pivotal role in helping the Jeffrey P. Ossen Family Foundation navigate a major leadership transition back to family ownership. We revitalized the Foundation's brand identity and visual messaging to reflect its renewed mission and vision, ensuring that it would resonate with its target audience.
The Jeffrey P. Ossen Family Foundation is a Connecticut-based philanthropic organization dedicated to strengthening communities. It invests in four key areas: housing, food security, well-being, and education.
Guided by the principle of TIKKUN OLAM—“Repair of the World”—the Foundation collaborates with organizations that create lasting social change. By actively engaging with communities, it identifies high-impact grant partners and fosters meaningful relationships.
Jeffrey P. Ossen believed in the power of community investment. His legacy continues through initiatives that promote equity, opportunity, and well-being, especially in Tolland and Windham Counties.
Revitalizing the Foundation’s Brand
Mission
During a time of significant change, we worked closely with the Foundation’s leadership to craft a cohesive brand strategy that would reflect the essence of their renewed vision. Through in-depth consultations, we collaborated to create an updated brand identity that would carry the Foundation’s mission forward in a way that was meaningful, authentic, and impactful.
Approach
Our work with the Jeffrey P. Ossen Family Foundation involved more than just logo design and color palettes. We focused on every visual element of the Foundation's brand, from website design to print collateral. Every detail was carefully curated, including the imagery used, the typefaces selected, and the overall tone conveyed through their communications.
Additionally, we emphasized the importance of consistency across all brand touchpoints, ensuring that the new identity would be reflected across their digital and physical presence. This consistency helped the Foundation better communicate their mission to a wider audience, helping them amplify their impact in the communities they serve.
Results
A Stronger Brand, A Greater Impact
The partnership between Capik Creative and the Jeffrey P. Ossen Family Foundation has led to a revitalized brand identity that authentically reflects the Foundation's renewed commitment to social change and community empowerment. The new brand identity has enabled the Foundation to better communicate its values and mission.
Moreover, our collaborative work has positioned the Foundation as a more engaged and dynamic organization, capable of advancing its mission of empowering communities for a brighter, more sustainable future. The Foundation’s new look is more than just a visual change—it's a reflection of their continued dedication to creating a better world.